CEO Day with UI Investissement - Recycled raw materials, greentech products: mission possible?

Julie Neuville, Chairwoman of Materrup : "I had the opportunity to speak at this exciting roundtable to defend a strong conviction: innovation must turn waste into opportunity.

🌍 Cement is responsible for 7% of global CO₂ emissions—a reality that can no longer be ignored. At MATERRUP Low-Carbon Cements, we have decided to take action. Our patented MCC1© technology is based on a simple yet powerful idea: using uncalcined clay from waste to immediately cut the sector’s carbon footprint in half.

💡  During this discussion, I shared key insights on the transition to recycled materials and their large-scale adoption. The message is clear: we have a solution, and we are already deploying it at an industrial level. With MATERRUP Low-Carbon Cements, this transition is no longer just a concept—it’s a tangible reality.

But innovation alone is not enough. To succeed, we also need strong partnerships, a suitable regulatory framework, and a real collective momentum. That’s exactly what we are building with our Small Modular Cement Plant (SMCP©) model: local, agile units for more responsible production.

I am convinced that we can do better with less.

❓❓❓ And in your opinion, what obstacles still need to be overcome to accelerate the adoption of recycled materials ?"