🗨️ "A substitutable cement that could allow the construction industry, one of the most polluting sectors in the world, to drastically reduce its greenhouse gas emissions." - JMC
🗨️ "Focus on the building sector, one of the largest emitters of greenhouse gases, adapting by developing alternative materials. An initiative in the Landes region: concrete based on raw clay." - JMC
🗨️ "Its effectiveness has been validated by the Technical Center for Building Construction (CSTB)." - JMC
🗨️"The idea is to deploy production units of this clay cement in all regions to avoid transportation and further reduce the impact of concrete." - JMC
🗨️ "And also because it fit within the budget!" - Christian Ducos, Mayor of Souprosse
Watch or rewatch the report here. 👇