Taking part in the first-ever EIC delegation outside Europe was an honor — and a unique opportunity to showcase our technology at the heart of a strategic dialogue between Europe & Japan, and more broadly, Asia.
Beyond conferences and official visits, this mission was marked by :
📍 Direct meetings with leading Japanese industrial groups
📍 Strategic discussions on shared challenges around decarbonization and sustainable construction
📍 The discovery of cutting-edge innovation ecosystems, remarkable for their rigor and long-term vision
💡 For MATERRUP Low carbon & circular cements, these encounters open concrete prospects for deploying our solutions in markets where reducing the carbon footprint of the GPCM sectors (Glass, Public Works, Construction, Materials) is a national priority.
🤝 The connections facilitated by the European Innovation Council and SMEs Executive Agency (EISMEA) confirm the strong interest in high-value European technologies able of supporting the ecological transition on a global scale.
✨✨✨ A strengthened conviction: innovation has no borders when it serves sustainability and a livable future.
At Materrup stands ready, with its partners, to help transform the global industry.
🙏 Many thanks to EIC, Manuel Mendigutía Hello Tomorrow | Hello Tomorrow Asia Pacific et Dealflow.eu for this outstanding organization and for building such a unique bridge between two continents.
EUeic EIC EISMEA EuropeJapan Scaleups GreenTransition Sustainability DeepTech SustainableConstruction ColdactivatedClayCement CCCtechnology MCC1