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🇪🇺🤝🏻🇯🇵 Materrup in Japan with the EIC: when European innovation meets Japanese industry


Taking part in the first-ever EIC delegation outside Europe was an honor — and a unique opportunity to showcase our technology at the heart of a strategic dialogue between Europe & Japan, and more broadly, Asia.

Beyond conferences and official visits, this mission was marked by :

📍 Direct meetings with leading Japanese industrial groups

📍 Strategic discussions on shared challenges around decarbonization and sustainable construction

📍  The discovery of cutting-edge innovation ecosystems, remarkable for their rigor and long-term vision


💡 For MATERRUP Low carbon & circular cements, these encounters open concrete prospects for deploying our solutions in markets where reducing the carbon footprint of the GPCM sectors (Glass, Public Works, Construction, Materials) is a national priority.

🤝 The connections facilitated by the European Innovation Council and SMEs Executive Agency (EISMEA) confirm the strong interest in high-value European technologies able of supporting the ecological transition on a global scale.


✨✨✨ A strengthened conviction: innovation has no borders when it serves sustainability and a livable future.

At Materrup stands ready, with its partners, to help transform the global industry.


🙏 Many thanks to EIC, Manuel Mendigutía Hello Tomorrow | Hello Tomorrow Asia Pacific et Dealflow.eu for this outstanding organization and for building such a unique bridge between two continents.


EUeic EIC EISMEA EuropeJapan Scaleups GreenTransition Sustainability DeepTech SustainableConstruction ColdactivatedClayCement CCCtechnology MCC1